Before we develop anything, we ask ourselves who will ultimately hold it in their hands. This is Memet. He doesn't exist – and yet we know him pretty well.
Why we're publishing a fictional character
We could give you a customer testimonial. But we haven't, because there are no customers yet — and passing off fictional quotes as real is exactly the kind of marketing we ourselves can't stand.
So we're doing it the other way around and openly showing the person we're developing for. Composed of real conversations, real observations, and some assumptions where we might be wrong.
Tell us where.
The Profile
Memet, 18, Vienna-Favoriten. Second year apprentice as an IT technician at a small Viennese service provider, still lives at home, two younger siblings. Earns his own money and spends it consciously: gaming accessories, streetwear, supplies for long sessions. No car, everything on foot or by public transport.
Rather reserved in real life, fully present online. His social core is a Discord group of five people — Valorant, Rocket League, and whatever else is currently running. He discovers new things via TikTok, Twitch, and the crew. Not through advertising.
A Tuesday evening
After work, a quick breather, then the announcement in the group: "Ranked tonight?"
On the way home, a quick stop at the gas station, because it's still open in the evening and is on the way anyway. Grab one or two packs. At home, set up, scanned the code, briefly looked together at what's new, then the session runs late. The nuts are within reach next to the mouse.
What matters to him — and what that tells us
No sticky fingers, nothing that tips over, a handful is enough. That's why this is a snack and not a can. It's not a matter of taste, but a matter of desk space.
The real appeal lies in the surroundings. Caffeine and creatine are the practical core for him. It gets interesting with the QR code, the figures, the story — for him, a real-life collecting game.
Belonging trumps product promises. "If the others in my group think it's cool, I'm in. But it has to be real, no fake gamer stuff."
What immediately turns him off: contrived youth slang from brands. He notices it in two seconds, finds it embarrassing. That's why this text reads the way it reads.
What really annoys him: The shop finder says there are supplies. But it's sold out on site. [# This is not a text problem, but one for logistics and the shop finder — availability is a promise]
Where we might be wrong
A few assumptions we're not sure about:
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that the gas station is really the place where supplies are picked up
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that the scan happens together with the crew and not alone
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that a handful is the right portion for a long session
[# After the first few weeks, check against real data and feedback and honestly update this section]
Do you recognize yourself?
Then tell us. And if not: tell us anyway — then we've overlooked something, and that's the more useful information.
[# Insert feedback channel]
"You think I'm the one who jumps off roofs. Most of the time, I just sit there very focused for a very long time." — Action Almondra
→ More on how to plan your energy input over a long evening in the Timing Guide.